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About us

Enhance Your Culinary Experience

We pride ourselves on delivering exceptional rice products and services. Our focus is on meeting the unique needs of our clients while maintaining the highest standards of quality.

Start with the customer – find out what they want and give it to them.

Learn more

Discover New Markets

We pride ourselves on delivering exceptional rice products and services. Our focus is on meeting the unique needs of our clients while maintaining the highest standards of quality.

Start with the customer – find out what they want and give it to them.

Learn more

Your Rice Wholesaler

Meet our team

Dedicated professionals driving our success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He is dedicated to sourcing the finest rice and ensuring customer satisfaction through quality and service.

John Rice

Chief Commercial Officer

Alex is passionate about the rice industry. With over a decade of experience as a Supply Chain Manager, Alex has been instrumental in optimizing our operations and expanding our market reach.

Emily Grain

Chief Operations Officer

John is a passionate rice expert who leads our sourcing team, ensuring we provide only the best quality grains to our customers.

Iris Joe

Chief Financial Officer

Maria, with her extensive background in agriculture, helps us maintain strong relationships with our farmers and ensures quality control throughout our supply chain.